Actually what is personal branding, what is the purpose, and how to do self-marketing?
The term "personal branding" is quite often used in efforts to form the image of a public figure, be it politicians, speakers, educational figures, business leaders, and others.
This article will briefly and clearly explain what personal branding means, the components of personal branding, self-marketing goals, and examples of successful personal branding.
What is Personal BrandingIn general, the understanding of personal branding is an effort to promote oneself and one's career as a brand by forming a self-image so as to gain trust from the general public.
Another opinion says, personal branding is how someone introduces or is introduced himself to the general public.
So, personal branding can help someone to develop themselves and establish themselves as someone who has authority in a particular field or industry.
There are two types of personal branding, namely;
- Natural, the personal branding process that occurs naturally without the person realizing it.
- Artificial (by design), which is a personal branding process that is intentionally made with a specific purpose.
Personal Branding Components
Basically, personal branding aims to build one's reputation in certain fields so that they are considered to have authority in those fields.
After knowing what personal branding is, here are some important components that influence the process of self-marketing:
1. Main Components
- Superior Value Every person has a superior value or strength in himself in a particular field. However, not infrequently there are people who do not realize the superior value in themselves so they can not bring up their personal branding.
The easiest way to find out or bring out one's superior value is to practice consistently so that you can maximize your own potential.
- Skill Each individual must have the skills, abilities, and strengths in himself in a particular field. In order for these skills to develop, one must focus on strengths rather than weaknesses.
Someone's behavior will provide support for every aspect that wants to be displayed in a person. In other words, if a person's behavior is positive then the result will be positive, and vice versa.
2. Supporting Components
- AppearanceThere is a saying "don't judge a book by its cover". But in general, people will pay attention to someone's appearance because it is a representation of a person, whether he is a neat, simple, and so forth.
So in the process of self-marketing, one's appearance is very important as an initial assessment.
Each individual has its own uniqueness that distinguishes it from others. In the process of self-marketing, this uniqueness is related to one's personality and expertise that is not possessed by others.
- Self AuthenticityIn this case, the authenticity of one's own self is a unique original identity of a person. In the process of personal branding, a person must show his own authenticity, must not be made up.
Function and Purpose of Self-MarketingSomeone who does personal branding certainly there is something to be expected, for example, get trust from the public. Referring to its definition, here are some functions and objectives of self-marketing:
- Introducing and sharpening one's self-image to the general public, or what we know as imaging.
- Makes others easier to remember about a public figure and their area of expertise.
- Building one's credibility in the eyes of the general public.
- Foster public trust in a public figure.
How to Build Personal Branding
After knowing what personal branding is, what its components are, as well as what their goals and benefits are, we also need to know how to build personal branding. The following are some steps that can be done in the personal branding process:
1. Knowing Yourself
Personal branding must reflect someone's personal and professional identity. One must make a SWOT analysis of himself in order to know his strengths and weaknesses.
Some questions that must be answered, for example;
- In what line of work can I excel?
- What is my motivation?
- What characteristics do other people like about me?
2. Determine What You Want to Recognize
Self marketing is done not just to show one's self-reflection, but also to describe one's goals in the future.
That is why someone who does personal branding must understand what their skills and competencies are, including knowing their personal strengths and weaknesses.
By doing this, someone will be different in the public eye. Someone who can imagine where he is in the next 5 or 10 years will be able to make the right steps in an effort to achieve it.
3. Determine the Audience
Personal branding by design generally targets the target audience you want to reach. The target audience can be a particular company or general public in certain industries.
For example, if someone wants to be known as an internet marketing speaker he must be able to reach out to business people online. That way, the person can make various efforts to promote themselves with more targeted.
4. Building Networking
Building a network or network is an inseparable part of personal branding. This process can be done in various ways, for example attending formal events or informal activities.
The greater the network that is built, one's personal branding will be more widely known. In addition, by routinely participating in various activities related to certain skills, one's career will further develop.
5. Ask for Recommendations
This recommendation can be from anyone, for example from coworkers, superiors, or from others who are still related to one's expertise.
Just like a seller who gets testimonials from consumers, recommendations from others can increase one's personal branding.
6. Build an Online Presence
Attendance on social media is proven to increase one's personal branding on the internet. But, of course it depends on what social media platform is used because not all social media can work effectively.
For example someone can explain their expertise in a particular industry on social media professionals like Linkedin.com, or an art worker explaining his expertise on Instagram.
The choice of social media platforms must be adjusted to the target audience you want to reach. That way, the personal branding process can run more optimally and effectively.